Shelfari joins the family

Friday, August 29, 2008

Shelfari joins the family

Shelfari + Amazon.comShelfari, a social network for bibliophiles, has been acquired by Amazon for an undisclosed amount. Amazon has been a longtime supporter of the Seattle based startup, having invested $1 million in the site in February 2007.


Based in Seattle, Shelfari introduces readers to a global community of book lovers and encourages them to share their literary inclinations and passions with peers, friends, and total strangers (for now). Shelfari was the first social media site focused on books, and will continue to innovate as it brings together the world's readers. Its mission is to enhance the experience of reading by connecting readers in meaningful conversations about the published word.

Shelfari’s members:

* Build virtual bookshelves to express themselves to their friends and to the world
* Discover books that are popular in their trusted circles of friends
* Influence peers by rating and discussing books online
* Discover and learn from people with similar reading tastes
* Participate in online book groups to further explore literature and share ideas
* Interact with and learn from authors

Shelfari was officially launched in October 2006 with Josh Hug and Kevin Beukelman as the co-founders., invested in Shelfari in February 2007 and Shelfari immediately formed a board of advisors combining a list of high profile individuals.

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